INMA Webinar: De Standaard Builds Its Paywall With Accessible Doors

Event description

De Standaard in Belgium is a freemium news site. After discovering a high churn rate on their “one month free” subscription offers, De Standaard decided to make their freemium paywall porous -- meaning non-subscribers get to read a certain number of “plus articles” for free and discovering the valuable content normally reserved for paying customers. Learn the results after five months during this webinar.

Webinar highlights:

  • Date: Wednesday, February 21
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian at

The Webinar is only available to INMA members.

Presentation by Emmanuel Naert, Brand Manager, and Johan Mortelmans, Digital Manager, De Standaard, Belgium

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21 February 2018


Brussels, Belgium


This Webinar is only available to INMA members: